Independent project
About TomSEOTools
TomSEOTools is an independent research and toolmaking project by Tom Petryk. It examines how information becomes visible in search engines and generative AI systems.
Where expertise meets discoverability
The project focuses on the space between technical SEO, information retrieval, entity recognition, content quality and institutional trust. A recurring question is what happens when an organisation has genuine expertise but its knowledge is difficult to discover, extract, verify or cite.
What the project studies
- How search engines and generative systems identify and compare sources
- How authors, organisations and brands build recognisable authority
- How evidence, structure, wording and distribution affect retrieval and citation
- How zero-click results change the value and measurement of content
- How high-stakes publishers can make expert knowledge accessible without losing accuracy or accountability
TomSEOTools and DEV-TP have different jobs
TomSEOTools publishes research, methods, experiments and free tools. DEV-TP is Tom’s commercial digital practice for websites, search visibility, AI visibility, maintenance and implementation.
The projects share practical experience, but commercial work does not determine the outcome of a TomSEOTools study. Any material relationship relevant to a study should be disclosed in that study.